Have you ever stepped back from your life and assessed, from a big picture standpoint, how it’s going? Not a bad thing to do.
When I turned 50, I did just that. What I found was I wasn’t as successful as I thought I should be. And I didn’t know why.
I had two goals in my life. To make enough money so I’d never have to work, and to find the woman of my dreams. At 50, I was falling short on both.
I was introduced to entrepreneurship in the 10th grade, through the Diversified Education Club of America (DECA). I won the “Small Business Prospectus” competition, was hooked, and knew that one day I would own my own business.
As an entrepreneur, I was blessed to always make well into six figures a year. But never close to a million dollars a year. On finding the girl, at 50 I had never been married. But I can tell you it wasn’t for lack of interviewing. I did a lot of interviewing. Just couldn’t find the right one.
I started my career as a CPA. By the age of 30, I became an entrepreneur. I started out in real estate development, around a tax shelter idea. That evolved to owning a bank. Then when the banking and real estate industry went in the tank in the late 80s, I shifted gears. Probably like you’ve shifted gears a time or two.
I then started buying small operating companies. The first one was a restaurant. I know what you’re thinking. What could be a worse idea? Well, I thought the same thing. But I was able to structure it to be a no-lose situation. After owning it for three years, it was voted “Most Romantic Restaurant” in Dallas. I can tell you, it was fun to be single and owning the most romantic restaurant in Dallas.
Then I evolved into the publishing business, which was followed by getting into the automotive industry.
In all those various businesses I was blessed to typically make, on average, $250,000 a year. But never close to a million dollars a year.
In my 30s, I thought big bucks were just around the corner when I found the right thing.
Then in my 40s, I shifted my focus to simply “doing my best.” That’s something I actually controlled. But that didn’t bring big success either – because I didn’t know what I didn’t know.
So when I turned 50, here’s what I was feeling.
Then a defining moment happened, three days after I turned 50. Picture this. You’re in your office and you kick back, you’ve got your feet on your desk, and you do the math.
You realize that if you don’t start netting over $1 million a year, you’ll never have enough money to have full control of your life. Never have the freedom to create that “Exceptional Life” you’d always dreamed of.
For me the exceptional life was the paid for, multimillion dollar house on the lake. A life with a nest egg that gave me financial security and peace of mind. A life where I could spend money on whatever I wanted (within reason) and not have to worry about it.
And more than anything, a life of freedom, where I could get up each and every day and do exactly what I wanted to do …rather than what I had to do. Isn’t that the ultimate goal for all of us?
I wanted a life enjoying my hobbies, playing golf and playing blues guitar. For you, what lights your fire might be a life exploring the world – taking month-long vacations to places like Lake Como in Italy or exploring the Galapagos Islands for a month or two.
I also wanted the opportunity to create a life with real meaning and purpose. As you get older, that becomes more and more important.
And I knew that having that “life of meaning” started with having a great relationship with my significant other. As you know, it’s the most important external factor to one’s own happiness. Above everything else! By being untethered from having to earn a living 60 hours a week, I could devote the time and focus to really create a great relationship with that precious girl.
Secondly, I could go even further in creating a life of meaning by helping people less fortunate than myself, who didn’t have the advantages I had.
But none of these things could happen unless I started consistently making seven figures a year. As I turned 50, this hit me like a ton of bricks. And it was clear, I had to make it happen in my 50s. The pressure was now officially on! At the time, I didn’t like the pressure. But as you’ll learn later, that pressure was pivotal.
I clearly had to fundamentally change the way I created success in my life. But how?
Then a pearl of wisdom and enlightenment hit me. Why not find the top book in the world on success ever written. The #1 book on success and achievement. And then apply it, to the letter, to my life? The logic was so simple and compelling.
So after some research, I found that there actually “is” one book that excels over all others on this topic. It’s Think and Grow Rich by Napoleon Hill. Over 100 million copies sold. But most importantly, this book has the unique “claim to fame” of creating more millionaires and billionaires than any other book on the planet!
So I read it. And that central concept is what you envision in detail, on a daily basis, is what shows up in your life.
But then I discover a problem. A big problem! There wasn’t a practical way to apply the book.
Normally if I read a book and there wasn’t a practical way to apply it, I would’ve given up. But not this time. The pressure from “doing the math” was kicking in. I had to find the solution now! There wasn’t a better alternative, and I knew it.
And fortunately, now the universe was cooperating with me. At roughly this same time, I had also just discovered an intriguing niche in the financial services industry. I had the perfect test case.
So as I launched my latest entrepreneurial venture, I was intent on applying the book’s profound central concept. “What you envision in detail, on a daily basis, is what shows up in your life.”
Over the next few weeks I developed a 12 minute a day methodology to apply this concept to my new business. It was daily programming that would override the default operating system that gears you to daily survival. We’ll talk about it more in the lessons from my story.
This 12 minute day methodology gave me a 21st century operating system that geared me to productivity, creativity, and happiness.
Over nine years I continually tweaked my 12 minute day methodology. And over that nine years, my income went from low six figures a year to over $5 million a year. Quite a change from my 20 year history of making low six figures a year. It was a 25 times increase. I felt so blessed. I finally had the lifestyle I always dreamed of.
Even better, I could see why the transformative change was happening. By applying science to my life for the first time ever, I was actually influencing my daily actions. That was significant because, as we all know, your everyday actions ultimately determine your success and achievement in life.
Clearly I operating at a higher level than I ever had before, and it was happening each and every day. I could feel it. I felt like I had doubled my control over myself. Further, I was focused, and I mean laser focused, only on the two – three things that move the needle in my business. All distractions fell by the wayside.
And the best news was unrelated to my career. I also met the woman of my dreams from applying my methodology.
And the results really changed me as entrepreneur. I became fascinated by the fact that you could take two key scientific principles and apply them to your life and materially impact your success and achievement in life.
I found it so intellectually interesting that I sold my company. Then a few months later, I met the former Chancellor and president at the University of Texas at Austin. I told him my story. He said “you have to teach this methodology at the University of Texas.” And why don’t we teach it together?”
And that fueled something else that was then really percolating within me. I wanted to make my “dent in the universe.” I felt so incredibly blessed by what had happened, that I passionately wanted to help others. I wanted to share what I had learned, so other entrepreneurs like you could be even more successful than you already are.
To help you take the next step up. To that elusive “exceptional life” that we hear so much about, but which few know how to achieve.
As you will see, it’s actually easier than you think. 12 minutes a day.
Let me share with you something I bet you know, but that haven’t really thought about lately. The actual success and achievement that you experience in life always comes down to your daily actions. Think about that for a moment. So obvious – right?
And that illustrates the problem with most things in the success and human achievement field. Typically they are “strategies” and they only impact your intentions. But intentions are NOT the problem. It’s influencing one’s everyday actions …and thoughts that impacts a person’s success and achievement in life.
And that’s what makes the Think It Be It, 12 minute day methodology so different from everything else in the success and human achievement field.
One final but significant point. To put this in perspective, this is the most proven “Success Formula” that mankind has ever known. Something that works consistently every time with every person. I know that sounds like an exaggeration – right? But it’s absolutely true. And the book Think and Grow Rich has the numbers to back that up that amazing claim. And that’s the profound thing I want you to appreciate.
This 12 minute day methodology your learning about today is recognized as a “Top Practical Application in the World” of that legendary book. And its value TO YOU, the driven entrepreneur, is it truly gives you the foundation to go from making six figures a year…to over $1 million a year. Just like it did for me. You’ll operate at a higher level each and every day, and it will show up in your annual income.
Working really hard (60 hours week) but ultimately leaving my success to fate. I was operating on the misguided assumption that if I kept working really hard, inevitably I would have that “breakthrough”. Then I’d begin making over one million dollars a year. Are you leaving your success to fate?
If you’re an entrepreneur and you’re not making over million dollars a year, it’s not your fault. You’ve been missing one key piece of information, and it causes you to have less than 20% control of yourself. Let me show you how making one small change in your life can exponentially change your results.
Respectfully, what you need, is a simple way to “work smarter.”
A way to overcome a fundamental problem we all have. Unless you’re doing daily programming, you’re using an antiquated operating system to run your life that is centuries old.
It gears you to daily survival, where 90% of your thoughts are fear-based. It also causes you to have less than 20% control of yourself, because you’re innately programmed to be “reactive” rather than proactive.
And that would make sense. If you’re geared to daily survival, you’re constantly on the lookout for dangers. You have to be reactive. And while that keeps you alive, is daily survival really that important to you in today’s world?
It’s not, and this innate programming causes you to be the opposite of how you need to be in order to get things done and be happy. When you understand this fundamental problem and then fix it, everything changes.
Doing the math at 50 made me deal with a fundamental issue. How important was big success to me? Was it a necessity, or merely a preference? Think about that regarding your own life.
After some soul-searching, I came to a decision. Big success was a necessity for me. I wanted freedom, I wanted an exceptional life, and I ultimately wanted to make a “dent in the universe” with my precious life. And, by God, I was going to have big success. I was fixing the problem of having only moderate success. No ands, ifs, or buts.
As I searched for the solution, three important things hit me. First, if I kept on doing what I’d always been doing, I was going to keep getting the same six-figure a year results. So it was clear. I was going to have to do something significantly different than I’d ever done before. Have you ever thought that as well?
Secondly, the fundamental way I was creating success simply didn’t work, at least not to my standard. How about you? Is the way you’re creating success and achievement, in all areas of your life, working to the standard you require?
Step back from your life and objectively look at the actual result that are showing up in your life. Doing so helped me stop looking at my life with rose-colored glasses.
And I bet you come to the same conclusion I did with regards to your career.
While the “work hard” approach works for making six figures a year, it doesn’t work for making over $1 million a year.
And that realization led to the third thing I came to appreciate. The fundamental way most people create success and achievement in their lives simply doesn’t work. At least not for creating an “Exceptional Life.” If you do life like everyone else, of course you’re going to get an average life. How could you not? 99% probability.
The statistics are that 99% of people make less than $460,000 a year and only one third of 1% make over a million dollars a year.
So clearly you need a different way of creating success and achievement in your life …if you want to create an “Exceptional Life.” You need a new way of thinking.
As I pondered this issue more deeply in my own life, something came to me that most of us miss. I saw that the level of success and achievement each of us experiences in our life is ultimately determined by what’s going on in our head on an ongoing basis.
The science of achievement proves this from over 20 years of research.
Therefore if you’re able to substantially increase your control over yourself and your focus, then you have a true “advantage” in life over everyone else. But how do you do that?
In seeking the solution at 50, I came to realize something I’d like you to consider as well. Clearly the solution wasn’t in my head. Because if it was, I would’ve already discovered it and been more successful.
I realized the solution had to come from the outside. Someone had to wake me up to the solution. I needed to find wisdom outside of my own head …that would truly impact my success and achievement in life.
But where to look? In pursuing that search, I came to appreciate that we live in a world of clutter today. Everything is the “greatest” and overhyped. Various success “gurus” out there telling people how to make a seven-figure income, when they’ve never netted seven figures themselves.
I wrestled with where to find the answer from a credible and reliable source for 3 months. I’ll share with you how I found the answer in the next lesson.
In the meantime…
As I mentioned in my story, in a moment of immense clarity, I asked myself this simple question. Why not find the top book in the world on success ever written? Find the #1 book on success and achievement, and then apply it to my life? Good idea, right? The logic was so simple, profound, and compelling.
So after some research, I found that there actually “is” one book that excels over all others on this topic. It’s Think and Grow Rich. It’s the greatest selling book on success and achievement ever written. Over 100 million copies sold.
The central concept is what you envision in detail on a daily basis is what shows up in your life. That one concept has created more millionaires and billionaires than any other concept. That’s maybe the greatest “claim to fame” this book has going for it.
The aha moment for me was actually stepping back and fully appreciating how profound that one fact really was.
It made solving my dilemma of how to create big success in my life simple. Just apply, word for word, the most proven “success formula” ever developed in the history the world to my own life. That was the aha moment.
And here’s what’s really interesting. This concept from Think and Grow Rich is the opposite of how most people create achievement in their lives. Most have only a general view of the person they want to be, a general view of what they want to accomplish, and a general view of how they’re going to achieve their goals.
As you can imagine, appreciating this difference really resonated with me. That’s because it had become abundantly clear to me that you can’t do life like everyone else ….if you want an exceptional life. I bet you’re coming to appreciate that as well. The fact that it’s the opposite of how most people create success in their life should tell you you’re probably on to something.
In addition to that central concept, I also incorporated the five other key parts of the book Think and Grow Rich into my Think It Be It methodology.
The outward changes were obvious. I had the lifestyle I always dreamed of. For me it was the paid for, multimillion dollar house on the lake that I feel so blessed to share with my beautiful, precious wife. The new Jaguar convertible. The cool vacations, like spending a month in Italy at Lake Como. What would the lifestyle be for you?
But the inward changes were even more impactful.
I saw what any enlightened soul would discover. The inward changes are, by far, more meaningful than the material rewards.
The freedom from financial worry was finally over. After 30+ years! The peace of mind. Now I finally had the after-tax nest egg sitting in the bank. My investments generated income beyond what I spent each month. Financial worry was gone. What a wonderful thing to lift from my shoulders. I could spend money on whatever I wanted (within reason) without worrying about it. Money is a nonissue. Such a wonderful feeling to savor. You’ll savor this as well.
But here’s the most significant thing you’ll experience. The ongoing feeling of pride.
I felt a true “sense of accomplishment” from having the presence of mind to change my trajectory. To proactively, and with intention, change what I was previously doing. Then, once I figured out exactly what to do, to have the discipline to make this one small change in my life. It only took 12 minutes a day, but it changed everything.
Picture yourself doing the exact same thing. You’ll feel that same sense of accomplishment.
It’s truly amazing. And that sense of accomplishment is constantly flowing through your veins. It’s with you all the time. For me, it created a level of confidence beyond what I’d ever experienced before. And because that sense of accomplishment was the greatest gift I ever received, I make it a point today to savor it every single day.
You’ll truly feel great about yourself, yet in a blessed and humbling way. That’s something money can’t buy.
For the first time in my life, I finally had freedom. The daily grind was over, and I finally had the freedom to spend my time anyway I wanted. I began getting up at 8 instead of 5:30 AM, as I had done most of my life. I finally had time to enjoy my hobbies – playing blues guitar with a band. For you it might be playing golf or traveling.
I also had the time to spend with my significant other, to spend the focused time and effort to make that part of my life great as well. For the first time ever, I had created a balanced life. You’ll create a balanced life as well.
As far as work, if you do choose to continue to work, your primary job now is providing the “Big Picture” direction for your company. Which, by the way, I found gets stimulated every time you’re taking one of those great vacations.
Now the heavy lifting of running your company is shifted to other people’s shoulders. And you do what you do best, leveraging your talents in a way you never could before. You’re working 30 hours a week instead of the 60+ hours a week you have for most your life. Your enjoyment of your work goes up exponentially.
And because you feel so incredibly blessed, guess what else happens? You want to give back. You want to help others who will help themselves. For me it’s been starting a foundation called “A Better Life Foundation” to help single moms. What would it be for you?
In my story, I mentioned that once I turned 50 and did the math, the pressure was on. I had to create a higher level of success and achievement in my life in my 50s, otherwise I would never have the exceptional life I always wanted. At the time, I thought that pressure was a bad thing. It actually was a good thing. Here’s why.
Interestingly, some of the most significant discoveries and achievements in the history of mankind have happened when the person making the discovery was under pressure due to a time deadline. This has been proven repeatedly.
I now see that the pressure I put myself under when I turned 50 played out in three significant ways:
Here’s why those three things are significant FOR YOU. The insights I got about creating success and achievement, when I was under pressure, were life altering. Wouldn’t have happened if I wasn’t under the pressure. But you can take those same insights and apply them to your precious life when the pressure isn’t as great. Think about that. The logic is compelling!
When I was in my 30s and 40s if you had asked me to rate myself as an entrepreneur, I would’ve rated myself an “8” on a scale of 1 to 10. Primarily because I worked harder than my friends. Also because in my 40s, I did something I thought was smart. I focused on always “doing my best.” But I later discovered the problem with that is that you don’t know what you don’t know. And that can limit your outcomes, especially if you’re not growing consistently each and every week. You’re a closed loop – and that’s a problem.
But in my 50s, when I applied this 12 minute a day methodology to myself, I clearly saw why I was having 25 times greater results. I was operating at a significantly higher level each and every day.
It felt like I had doubled or tripled my control over myself. Science proves that all of us are typically operating with less than 20% control over themselves, unless we proactively do something to change that.
And I was laser focused each and every day ONLY on the 2-3 things that move the needle in my business. All other distractions fell by the wayside.
Further, I had a way of making my business vision expand and progress 20 times quicker than I ever could before. Here’s how I did that.
Every day I would feed to myself the following 5 things:
When you feed this to yourself every day, two things happen. First, your vision is easy to implement, because it’s so top of mind.
Secondly, as I mentioned, you will see your business vision evolve 20 times faster than it ever has before. The reason that happened is because it puts your subconscious mind to work on your business vision 24/7.
Constantly challenging and refining it. And when you add in consistent weekly personal growth like I did, it was like adding gasoline to the fire. It supercharges the advancement of your business vision.
The end result is you come to appreciate something pretty profound.
What you envision in detail, you actually create. You’ll feel like you have a superpower that no one else seems to have.
You feel like you have a real advantage in life, for the first time ever. By simply applying science to your life. That’s how I felt.
When I compared all that to how I operated in my 30s and 40s, in retrospect I see that I wasn’t anywhere close to the “8” I thought I was back then. I was closer to a “3” or “4”.
I share that with you because it may be instructive as you evaluate your own competency as an entrepreneur. It was humbling for me.
It comes down to two things as you evaluate this.
Here’s the three requirements you must exhibit as a person for Think It Be It to be appropriate for you:
I’ve now opened the door for you to take a deeper look at your own life. How you’re creating success and achievement. Is there a way to be even more successful than you already are? Significantly more successful.
When you learn more about Think It Be It, you will see that you can do exactly what I did. But it will be infinitely easier for you. Because I’ll be your guide. And you will then truly have “The Foundation” for netting seven figures a year.
I know that’s true because I saw the outcomes from creating that foundation in my life. And this can happen in your life as well because you’re just like me. Same frustrations, same desires, and just as hard working.
And you don’t have to worry that it won’t work on you. It works on everyone …because it’s pure science.
Once you feed your detailed vision to yourself every day, literally that’s all you have to do. In 21 days it starts showing up in your everyday actions and thoughts.
So the only discipline required by you is simply feeding that vision to yourself every day without fail. 12 minutes a day of discipline. That’s it. Science then takes over and that’s the life you create. It’s simply working smarter.
Sharing specifically how it works and why it works is my passion today, and I look forward to showing how you can apply it to your unique, one-of-a-kind life, so you can create that exceptional life for yourself.
It was slow. As certain as I was about owning my own business one day, I had fallen in love with a job in the recruiting industry. I was 22 years old. I stayed with the same company for over 13 years, moving through the ranks until I was at the top.
But there was this itch I couldn’t scratch – the idea of owning my own business had never left me. Although I was doing very well financially, I knew that if I didn’t move on and start building my dream instead of someone else’s, I’d always regret it. So, I became an entrepreneur at 35.
Fast forward 10 years and 3 successful businesses later. I’ve evolved tremendously on this ride called entrepreneurship. The lessons I’ve learned along the way have shaped who I am as an entrepreneur, leader and person. I’ll admit, sometimes I wanted off the entrepreneur merry-go-round – the ups, the downs, the triumph of victory and the agony of defeat. Yet those were exactly the things I had asked for, when I decided to be an entrepreneur and ultimately, what I love about it.
Although I’ve seen a lot of success as an entrepreneur, at 43 I had this feeling that there HAD to be more. I knew I was put on this earth to make a greater impact than I was making, and I wasn’t fully living up to my potential. But what did that really mean?
Then it came to me. I realized that while I enjoyed the recruiting industry, and had been very successful at it, it wasn’t my true passion. As Yogi Berra said, it was déjà vu all over again. I had that same feeling I had when I first became an entrepreneur. Again, I knew it was time to level up, and that fear of regret motivated me to go to the highest level of entrepreneurship, doing what I’m truly passionate about.
I knew what I loved to do. Serve others, learn, connect and impact and help others achieve their vision of success. Enter the world of podcasting and high-performance coaching.
In 2016 I launched the Absolute Advantage podcast, and my world and impact grew exponentially. As host of the Absolute Advantage podcast, I have the honor of gleaning the insight and wisdom from some of the best minds in business, regarding the process of creating success and achievement. It was through this podcast endeavor that John Mitchell and Think It Be It came into my life. And boy, did my life change for the better.
Have you ever had one of those moments where you feel like you’re in the right place at the right time? John and I connected immediately, and the concept behind Think It Be It intrigued me. Two things really caught my attention. First, this 12-minute day methodology was inspired by the greatest book ever written on success and achievement – Think and Grow Rich. John shared with me that this book has sold over 75 million copies worldwide, whereas the next bestselling book on success had sold under 10 million copies. Clearly it really was the top book in the world on success and achievement ever written. And John’s methodology is recognized today as the top application in the world of this legendary book.
The second thing that caught my attention was this 12-minute day methodology was science-based. In fact, Time Magazine had done a cover story on the science behind this methodology. The methodology teaches people how to influence the two factors that differentiate the mega-achievers from everyone else. Control of self and focus.
So, as we discussed the details of this 12-minute day methodology on the podcast, we made on agreement on air. I would implement Think It Be It into my life. Then I’d circle back with John to share my results (you can listen to our first encounter here.)
I implemented Think It Be It into my life and was blown away by the results. By investing just 12 minutes a day in myself, my life started to change quickly- and went from living a so-so life to an “Exceptional life.” My businesses improved – revenue and profit increased significantly because I was focused on the most valuable priorities.
My health improved and those last few pounds I’d been trying to lose melted off from noticeably more discipline. My relationship improved because I was present and engaged, rather than just on auto-pilot.
My productivity went off the charts, and I was getting more done than I ever thought possible. I was focused and on a mission. I had re-programmed my brain to be laser focused on the few things I knew moved the needle.
Because for the first time ever, I was applying science to my life. I was deliberately, and with intention, influencing my daily actions …and thoughts. I came to appreciate the obvious. That the ultimate determinant of success in each area of my life was my “everyday actions and ongoing thoughts.”
John shared a great example with me. Let’s say you want to lose weight. How do you achieve success at that? It’s by impacting your everyday actions and ongoing thoughts regarding what you eat and exercising.
I saw that that same concept applied not only to my health, but to success in my career as well as success in my marriage. It was so obvious, yet I had never fully appreciated it at a conscious level.
Regarding my career
I discovered something particularly interesting when I applied this 12-minute day methodology to my career. I would feed to myself every day the following:
Three things happen. First, my business plan was so easy to implement because it was so top of mind.
Secondly, I was focused solely on what moved the needle every day. All distractions fell by the wayside.
And thirdly, the most significant thing happened. My unique “strategy for success” started moving forward much quicker than it ever had before.
By feeding my strategy for success to myself each day, my subconscious mind was constantly challenging and refining it. I felt this momentum pulling me and my strategy forward, much quicker than it ever had before. What an impact that was.
So not only was I operating at a much higher level on a daily basis regarding my ongoing thoughts and actions, I now had a methodology for constantly refining and improving my direction. That combination showed up in the best way possible – a substantial boost in my annual income.
I came to appreciate something profound. I could do life like everyone else 23 hours and 48 minutes a day. But for 12 minutes a day, I was doing something radically different than everyone else. Applying science to my life, for the first time ever.
A desire to help you achieve the same results.
I became an owner and partner at Think It Be It because I was the perfect fit for John, and where he wanted to take Think It Be It. We have the exact same vision and passion.
The reason I wanted to be a part of this is because it’s way different than anything else in the success and human achievement field.
Everything else out there focused on increasing a person’s success and achievement are strategy based. But the problem everyone has in achieving a greater level of success and achievement is not “lack of strategies.” Rather, it’s lack of being able to implement those strategies in their everyday lives, so they show up in a person’s ongoing actions and thoughts.
Because that’s ultimately where the rubber meets the road. That’s the game changer, and that’s why I wanted to be a part of Think It Be It.
My passion today is helping you implement Think It Be It into your life and providing high-performance coaching. I know this will move the needle for you, and take you to the next level, just like it did for me and I look forward to working with you.