Create the self-mastery that you need to materially up your game . . . in 12 minutes a day.


The differentiator today for the mega successful versus the moderately successful is control of self and FOCUS.


By attaining a higher level of control over your ongoing thoughts and everyday actions, coupled with a relentless focus on the three things that move the needle, you will dramatically increase your annual income as an entrepreneur, and have the foundation to go to the next level – consistently making seven figures a year.


Learn a unique, 12-minute-a-day technique to double your control over yourself. This technique is based on compelling science, as explained in a Time magazine cover story. It’s a surprisingly simple “success formula” for high achievers, currently taught at the University of Texas at Austin by its founder John Mitchell.

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Watch our short educational video below.

This short educational video explains the science behind this 12-minute-a-day technique and how it’s customized to your unique, one-of-a-kind life. End result—it doubles your control over yourself, focuses you on what "moves the needle" in your unique life, and significantly ups your game as an entrepreneur. Bottom line? You operate on a much higher level each and every day.

John Mitchell

I'm John Mitchell

After starting my career as a CPA, I became an entrepreneur at the age of 30. In my 30s and 40s I was relatively successful – always making well into six figures a year. But in my 50s, I discovered something amazing. A way to significantly increase my success and achievement in life. Once I applied the daily technique I’m going to show you, I was blessed to have my income go up by 20 times in my 50s over what it was in my 30s and 40s.

I’m excited to share Think It Be It

A revolutionary program, Think It Be It substantially increases your self-control and daily focus, as well as accelerates your personal growth. Unlike any other visualization tools or personal growth plans, Think It Be It “The program” includes:

A 12-minute-a-day visualization technique that is customized by me and my team to your unique, one-of-a-kind life. We create your visualization for you. It impacts your annual income because your visualization is created based on my experience as an entrepreneur who consistently made well into seven figures a year. I focus you daily on what moves the needle in your unique business and refine your business plan you read every day – so you can make seven figures a year.

A weekly personal growth method that takes no additional time to implement. We aggregate the “best of the best” from true experts in the areas of marketing, sales, leadership, organization and efficiency. We then send it to you in a weekly email where you can listen to the audio links during the week on your phone. Consistent personal growth made simple!

The 10 lessons for being a successful entrepreneur that you don’t learn in school. Over 30 years as an entrepreneur, I learned some very practical lessons. If someone had taught me these lessons in my 30s and 40s, my success would’ve come much more quickly. So I teach YOU these practical lessons.

Why It Works

Other Videos

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Impact on Income

The Top Goalsetting System in the World

2 Things Mega Achievers Do

Your Business Vision Will Expand

The strongest aspect of this program is that it’s based on proven scientific principles. To the surprise of many, there actually is a science to the process of success and achievement. The discoveries  over the last 10 years have been startling, and these discoveries are incorporated into the Think it Be It program. The results for those who take the program is dramatically altered success outcomes in career, health, and relationships.

This is caused by two things:

  • It doubles your control over yourself.
  • It creates a daily laser focus on the three things that move the needle in your business and your life.

The Think it Be it program also accelerates your ongoing personal growth and teaches you the 10 entrepreneurial lessons critical to success you don’t learn in school.

In the first video you will learn why, through our program, you can do things you can’t do today. Also you will learn why you then start to “see” subtle but critical things you don’t see today.

Who It’s For

Other Videos

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Comparison to Coaching

Doing Your Visualization on Your Own

Real-Life Example: Silicon Valley Entrepreneur

It’s for entrepreneurs who want to up their game so they can begin making over $1 million a year. Our clarity of purpose is our strength. Clearly this is for high achievers. If you are serious about being the best you can be and gaining the insights and wisdom that will allow you to go to the next level of success and achievement in your life, Think it Be it is for you.

Learn the Science

Over the last 10 years there has been an intense interest in the scientific community regarding success and achievement. Not long ago Time Magazine did a cover story on the topic. The story revealed that there actually is a science, and a simple process, to creating success in one’s life. It’s not about luck or even just about hard work.

Unfortunately, most people are unaware of the science that could propel them to the next level. But once you learn the science, from this point forward, your life could forever be changed…as you break through to a higher level of success and achievement in career, health, and relationships. This science is“must know” stuff for the high achieving entrepreneur intent on going to the next level-making over $1 million a year.

Personal growth – learning from experts on a weekly basis

Other Videos

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Focus on What Moves the Needle

Impact of Weekly Growing, with a Daily Visualization

For an entrepreneur to prosper today, you have to be intellectually growing on a week in and week out basis. Learning from true experts in sales, marketing, leadership, time efficiency, organization, health, and relationships.

Every Monday morning we email you audio or video links to great content, so you can listen to it during the upcoming week. It’s the “best of the best” from a variety of sources, including TED talks. We take the guesswork out of what to listen to by providing you with 1-2 hours of powerful content every week.

We also customize our personal growth system to fit your unique life. So you can listen to the content on your phone in a way that fits your schedule and routine. So you can listen to it while you are doing something else, such as when you are working out or driving to or from work.

The benefit of this approach is it allows you to consistently grow each week with no additional time out of your busy schedule. It puts your personal growth on autopilot each week.

A candid comment from John Mitchell about growing…

If the content is not provided to you each week by a 3rd party, you simply will NOT grow as much as you should. I say that with 100% certainty. As proof of that, look at your current personal growth plan now.

The problem is not your intention to grow. The problem is 3 things: Carving out the time, deciding exactly what to read or listen to, and establishing a weekly routine that is simple and is tailored to your unique life. Those are exactly the things that the Think it Be it personal growth program provides you.

Two other significant benefits. First, it’s not personal growth through reading. It’s audio so you can listen to it while you are doing something else. Secondly, it’s not hours of content. It’s 1-2 hours of the “best of the best” content. Trust me—that’s all you need… if it’s great content every week and you listen to it every week by having a routine. The beauty of our program is its simplicity!

What People Are Saying

Entrepreneurs from any industry with any background will benefit from Think It Be It. This is the case because the program doubles your control over yourself and makes you laser focused daily on the three things that move the needle in your business.

As you can appreciate, that inevitably boosts your success and achievement in career, health, and relationships. Further, it impacts all three areas at the same time.

What You Get

You’ll get 9 things, when applied to your unique life:

1: A professional evaluation of your business in 10 critical areas.

Strengths, weaknesses and opportunities are identified. Here’s why such an analysis is effective for your business.

It’s done by John Mitchell, and an outside party who’s more objective about your business than you are. That objectivity is especially powerful when it’s done by an entrepreneur like John with 30 years + experience and a proven track record of success.

Once John analyzes your business based on your input, the critical components and improvements are succinctly articulated in your daily visualization, which you read every day. That daily visualization focuses your daily attention on the 3 things that really move the needle. It makes your vision of your business show up in your ongoing thoughts and every day actions every single day. That, in turn, causes your vision to become a reality. Remember, what the entrepreneur envisions on a daily basis is the business he or she creates. Science now proves this to be true.

2: A 12 minute a day visualization technique customized to your unique life and business.

This is the tool we use to apply the science of “success and achievement” to your life. It includes the powerful tool of neuro- linguistic programming (NLP) made famous by Tony Robbins.

We create a detailed vision of the person you want to be, what you want to accomplish and how you’re going to achieve your goals. We compress your life on to one sheet of paper front and back. On the front page is the “IDEAL” you in the five key areas of your life:

  1. yourself
  2. your health
  3. your marriage/significant other relationship
  4. your spirituality
  5. your career

On the back are the improvements you want in the various areas of your life. Additionally your top three goals for the quarter are articulated. Included is the WHY behind each goal ( affects motivation) and the key behaviors associated with each goal. Once your visualization is completed, you simply read it first thing every morning before you get out of bed. This is when your focus is best and nothing else gets in the way.

How this impacts your annual income and your career

The business you envision… in detail every day… will be the business you actually create! included on the front page of your daily visualization in the career section we will succinctly articulate six things.

  1. Your business plan.
  2. Your unique strategy for success in your industry.
  3. Your competitive advantage.
  4. The culture you’re creating.
  5. The 2 or 3 things that “move the needle” in your business.
  6. Your own unique talent – and how it’s deployed in your company.

All of this information is captured on the front page of your visualization.

On the back page we will list your top three goals for the quarter, one or two of which will pertain to your business. Included will be the WHY behind each goal, which directly affects your motivation. You also list the key behaviors associated with each goal.

Your performance on those key behaviors will be tracked every Sunday morning on the bottom of your visualization so you can gauge your progress.

I can’t stress enough how impactful this is. To see your performance on those key behaviors stacked week by week, strongly reinforces doing the key behaviors. And when you do the key behaviors this inevitably causes you to attain your goals. This is the goal setting system developed by the top expert in the world on goal setting, and it’s built right into your daily visualization.

By simply reading your visualization first thing every single morning, 2 things happen. First, you act on your business vision because it’s SO top of mind, and because it creates such immense clarity and focus. Secondly, your business vision itself evolves, because science now proves that by stimulating your subconscious mind every morning with a minimum of 21 days repetition, it then works on your vision 24/7. This causes your vision for your business to continually become more refined, detailed and nuanced.

Let me say that again because for an entrepreneur, this is BIG, and I really want you to fully appreciate this. When you read your vision for your business every single day, your succinct business plan, your unique strategy for success and exactly how you’re going to achieve your business goals, it automatically causes your vision to get more refined. You continually gain enhanced clarity as to how you’re going to evolve your business to make it more successful. You feel this invisible force…a momentum, pulling you and your business vision forward, by a factor many times over what it is now when you are not reading a daily visualization. You see the flaws and the opportunities more quickly and make the refinements more rapidly. Probably 10 to 20 times more quickly than you do today. How significant is that?

Again, it causes your business vision to continually get more refined, detailed and nuanced. And that’s hugely important because once you personally see this process start to work after 21 days, you quickly come to realize that your vision of your business IS your most valuable asset. The business you envision in detail is the business you actually create.

The end result? You have a scientific methodology for making you vision for your business evolve as well as a scientific methodology for making that vision turn into reality.

Gauging your progress

On the bottom of your visualization… can gauge your progress.

This is done by recording, every Sunday morning, your performance on the key behaviors for the prior week.

I can’t stress enough how impactful this is. By seeing your performance stacked week by week, it strongly reinforces doing the key behaviors. And that, in turn, inevitably causes you to attain your goals.

This is the goal setting system designed by the top expert in the world on goal setting, and it’s built right into your own daily visualization.

Audio version of your visualization

Some people prefer to “listen” to their daily visualization each morning rather than read it. This can be accomplished through your phone. Once your visualization is on your phone, just put your head on the pillow and lay back, close your eyes and listen to your daily visualization.

Some high achievers alternate between reading their visualization and listening to it. One month they’re reading it, next month they’re listening to it. We help you figure out what’s best for your unique life and your preferences.

Changing your visualization

On the front page, you will change your visualization maybe slightly once a month, as you see yourself evolve and grow. On the back page, your visualization is geared to change materially at the start of each calendar quarter, as improvements to yourself are accomplished and new goals for the current quarter are established.

What’s required of you

You simply read (or listen to) your visualization first thing each day. Takes approximately 12 minutes a day.

How the visualization is created

John Mitchell personally creates your visualization based on your input from an extensive questionnaire.

Things included in your visualization – regarding your business:

  • Your succinct business plan
  • The culture you are building
  • Your unique strategy for success
  • Clarification of the business you’re really in
  • Three things that move the needle in your business
  • The entrepreneur’s special talent and how it’s deployed in the business

3: Goalsetting system (recognized as the top goalsetting system in the world)

As part of your daily visualization, we define your top three goals for the quarter. Typically one or two of those goals will pertain to your business, the other goal(s) pertaining to your health or significant other relationship.

Once each goal is clearly defined, then we articulate the “WHY” behind each goal. This is significant because it directly affects your motivation.

Then we define the key behaviors associated with each goal. Typically each goal will have 3 key behaviors associated with them …and we track those key behaviors weekly, every Sunday morning.

I can’t stress enough how impactful this is. To see your performance on those key behaviors stacked week by week, strongly reinforces doing the key behaviors. And when you do the key behaviors that inevitably causes you to attain your goals. This is the goal setting system developed by the top expert in the world on goal setting, and it’s built right into your daily visualization.

At the end of each calendar quarter, you are prompted to do a goal evaluation and assessment on each of your three primary goals. We make goal achievement simple and highly effective for you. Your sense of ongoing accomplishment soars because you now have a proven long-term methodology for achieving your goals.

4: Weekly personal growth put on autopilot.

Your personal growth is delivered every Monday to you via email. The email will contain 1 –2 hours of personal growth from renowned experts in the areas of sales, marketing, leadership, time efficiency and more. You can then listen to the links from your phone when you’re driving to and from work or when exercising each day, so it takes no additional time. The personal growth system is customized to fit your unique life.

5: System for taking time to “THINK” – two times a week.

By doing a daily visualization coupled with heightened personal growth, you’re inputting a lot of information into your brain. But your brain needs a way to output information as well, after it’s had time to process what you’re inputting as well as process the events of the week. Accordingly, we establish the habit to simply “THINK” two times a week …..and provide a leather bound THINKING TABLET that is customized to your life so your creative thinking is targeted in the correct areas.

Each thinking session last 15 – 30 minutes, during which you let flow onto a blank sheet of paper whatever thoughts come to your head. At the end of each thinking session you are trained to identify the takeaways and action steps, and they are then transferred to your weekly schedule.

This “two times a week” habit stimulates your ongoing creativity because it applies science to your life by engaging your subconscious mind on a consistent basis. The purpose is to generate creativity that you can productively act upon in your life. It systematically spurs creativity in your life on a weekly basis.

6: The 10 entrepreneurial lessons critical to success you don't learn in school – click to expand and watch video.

It takes a long time to learn the lessons an entrepreneur must learn in order to create sustaining success in your business. Additionally, you don’t know what they don’t know . John Mitchell knows this from personal experience. As an entrepreneur in his 30s, and 40s he didn’t know what he didn’t know. He made low six figures a year. He had to up his own game to then make mid seven figures a year. He shares the lessons he learned over 30 years with you. They are as follows:

  1. What raising your game really means, as well as actually how to do it.
  2. Time efficiency and organization. We teach an effective way to be more organized as well as teach the power of time blocking and an effective way to do it.
  3. Proper marketing focus by an entrepreneur, with attention directed on measurement/accountability for the people tasked with actually doing the marketing for your business. Also exactly what role you should play as the entrepreneur/owner in the marketing side of your business.
  4. Sales made simple. How to not need superstar sales people.
  5. Leadership of employees – a simple three-step approach based on accountability for performance.
  6. Creating a culture. Includes how to craft an effective mission statement that stays top of mind with all employees on a daily basis.
  7. Recruitment-the lifeblood of the organization.
  8. Partners and raising capital. Maintaining the control position.
  9. Deploying the entrepreneur’s own special talent in the business.
  10. Leverage-how to create it throughout the business.

These lessons are taught to you as well as incorporated in your daily visualization. They will show up in the articulation of your business plan, your unique strategy for success, the three things that move the needle in your business, as well as in your business goals and the key behaviors associated with those goals.

7: Daily and weekly to-do system - which highlights your top three priorities each day and each week.

If you already have a to-do system that works well, keep using it. But as an alternative, we offer a very simple but effective to-do system that is customized to your unique life. It highlights your top three priorities each day and each week. By doing so, those priorities consistently get done, whereas in the past other things may have gotten in the way.

8: Weekly emails which explain various aspects of the science behind your daily visualization and why it works.

These emails explain different aspects of the science behind your daily visualization, why it works and how it’s impacting you.

9: The Think It Be It app for your phone or tablet. You can LISTEN to your visualization each day rather than read it.

The app allows you to access Think It Be It on your phone or portable device. It includes the following:
a) Your customized visualization with the option to read or listen to it.
b) Reminders to access your daily visualization, view your weekly personal growth, and use your Thinking Tablet 2 times a week.
c) Quick access to your weekly personal growth section.
d) Weekly tracking of the key behaviors associated with your goals.
e) Digital version of the Thinking Tablet.
f) Long-term goal tracking. See your progress quarter by quarter, year by year.

Proof our program works…when applied to your unique life.

John Mitchell

From John Mitchell

As a CPA, accountability is a big deal to me. In this world we live in, we hear lots of big claims, but few provable results. I’m just the opposite. I prove my visualization program works with each person I work with.

My commitment to you is to apply the same science to your life that had such a dramatic impact on my own life. I also bring objectivity and my 30+ years experience to the table as I materially up your game as an entrepreneur. This is achieved by being candid and blunt. I’m this way because I’m absolutely intent on producing big results for you. This is all about showing you a way to operate at a much higher level each and every day. When you do, you will see your success go to the next level in all areas of your life.

Measuring tape

Measurable results

When you do our program, we establish, at the inception, your short-term business goals as well as the key behaviors required to achieve them. Also the primary improvements you want to see in the other parts of your life as well. We then measure and quantify where you are today (establish baselines) and then determine  what’s reasonable to expect in 90 days.

At the end of 90 days we have an “ACCOUNTABILITY MEETING”. We assess if our visualization program produced the desired results in career, health and your significant other relationship. Tweaks to your daily visualization are then recommended. This may include changing how you say things in your visualization in order to have an even greater impact. We also discuss ideas unique to your situation to help you achieve greater success in the future.

What the Mega-Successful Do Differently

The differentiator between the mega-successful and the moderately successful used to be knowledge – but not anymore. Today it’s behavior control and a relentless focus on the 3 things that truly move the needle.

You can achieve these things by applying to your life the scientific discoveries that have occurred over the last 10 years regarding success and achievement. That’s what we teach in the Think it Be it program.

A thought from John Mitchell…

In my 30s and 40s, as an entrepreneur I made on average about $250,000 a year. If you had asked me to rate myself back then as an entrepreneur, on a scale of 1 to 10, I would’ve rated myself an “8”. I thought that because I worked harder than my friends.

But when I got into my 50s, I came to appreciate that I wasn’t an “8”. I was closer to a “3”.

And the reason I wasn’t making over a million dollars a year was because my own personal game wasn’t strong enough to do so! My income reflected my level of competence. That was painful to accept.

But once I doubled my self-control, improved my daily focus on what moved the needle, and created a way to put my personal growth on autopilot each and every week, my game raised big time. The proof was when my income went up by 20 times in my 50s over what it had been in my 30s and 40s.

I learned a valuable lesson. When you double your control over yourself, focus daily only on the things that really matter, and combine it with a high level of consistent weekly growth, it doesn’t just double your income. It has an exponential effect.

I’ll show you exactly how to up your game just like I upped my game.

Why the Think It Be It program is different

Most advice on success and achievement doesn’t work. The reason is because people have trouble figuring out how to apply general advice to their unique lives.

Additionally, they have difficulty getting it to show up on a daily basis. Our program overcomes those two fundamental problems in two ways.

  • First, we customize our technique to your unique, one-of-a-kind life and implement it into your life FOR YOU. You don’t have to figure out how to apply it to your life. All you have to do is answer our questionnaire.
  • Secondly, it shows up in your life every day because we’re impacting the part of your brain that controls your everyday actions and ongoing thoughts. By simply reading your visualization daily it shows up automatically ….without effort or conscious thought on your part. It’s pure science.

Value Proposition

An entrepreneur who is serious about going to the next level of success and achievement has a couple of options:

Option 1

Traditional Coaching
$18,000 - 24,000
You can get in a traditional coaching program provided by a number of excellent companies. The cost is typically $1500 – $2000 per month ($18,000 – $24,000 a year). Most coaching programs primarily provide accountability for the entrepreneur. Some entrepreneurs need that, a lot don’t.

Option 2

Think It Be It program

If you are considering doing Think it Be it, clearly you’re a high achiever. And candidly, you don’t need accountability! But what you do need (and want) is a scientifically proven methodology for upping your game that you can use for the rest your life. A methodology that not only materially impacts your business, but also impacts your precious health and significant other relationship as well.

From Think It Be it you learn to operate at a much higher level every day. You gain a level of control over yourself beyond what you’ve ever experienced before. And isn’t that the one thing in life you want the most? More control over yourself…so you can get the things in life most important to you.

Cost comparison

You can spend $18,000-$24,000 a year on a traditional coaching program. Alternatively, you can spend $4,600 one time for the Think It Be It program to up your game … so that you never need coaching.  

How We Give Back

At Think it Be it, we are blessed …and  have a huge desire to get back. Accordingly, we created “A Better Life Foundation” to help single moms help themselves. A portion of Think it Be it’s annual profits goes to helping single moms. The foundation assists single moms in the following 3 ways:

Earning power

We help them obtain a marketable skill through community college, so they can go from making maybe $25,000 a year to $60,000 a year or more.

Create weekly habit of health and fitness

This includes a gym membership and trainer we pay for. It also demands that the single mom create the weekly habit of exercising a minimum of three times a week, and be accountable to that. This enhances long-term quality of their life and impacts the lives of their children as well.

Create an empowerment mindset

We teach them the Think it Be it program so they can take control of their lives and create the life they want. Then they can then teach that same empowerment mindset to their kids.

Why single moms?

Because so often they are forgotten, yet in many ways, they are the foundation of our society. A Better Life Foundation teaches them first how to grab a hold of their lives and see a better life. Then how to actually create that better life. We show them a practical way to live a life of intention and clarity, with a focus on what really moves the needle in their life.

Bottom line is we help them create the simple habits in life that result in ongoing success and achievement. Watch our video to see our success stories.

Why Choose Think It Be It

If you’re an entrepreneur who’s been making six figures a year but has never made over $1 million a year, let’s face up to reality: Your results reflect the level of your game. As I mentioned, I came to this painful reality myself when I turned 50.

To significantly improve your results, you’ve got to significantly up your game. It’s up to you.

Maybe you’ve tried coaching, where you typically pay $1500 a month or $18,000 a year. But here’s the challenge with that: How do you get your coach tuned into your exact business, as well as your specific issues?

Keep in mind, as good as a coach might be, he or she has many other clients. By the very nature of coaching, it’s hard to get a coach to provide you with tangible, practical solutions tailored to YOUR unique business.

Ultimately this task always falls back on you. In the end, most coaching programs only provide a level of accountability. While that’s not bad, it doesn’t materially up your game- which we’ve already established is what you really need.

Performance meter

The better alternative is to get to the point where you don’t need a coach. That’s achieved by doubling your control of yourself and being laser focused every day on the 2-3 things that move the needle in your business. Those two things are accomplished by applying the science of success and achievement to your life.

Then add in a consistent personal growth plan put on autopilot coupled with the 10 practical lessons for being a successful entrepreneur that you don’t learn in school. That’s what the Think it Be it program provides. The end result is you surpass the need for a coach. By materially upping your game you could go from making six figures a year to over $1 million a year.

It’s time to stop thinking about being more successful, and do what it takes to get there.

Click the button below to fill out a brief questionnaire and see if you have what it takes to enter this exclusive program.